The Pre Drop - Entry 001

The Pre Drop - Entry 001

We had 62 shirts made.

We're not selling a single one.

Before MxFitz releases Drop 1 to the public, we needed to answer a question that no brand can answer from a mood board or a size chart: does this actually work on real bodies?

62 shirts. Five sizes. Two owners keeping one set of each size— because we need to live in these ourselves. The rest go to photographers across the country, content creators we believe in, and the followers who've been here since before there was anything to follow.

No brief. No content requirements. No affiliate codes.

We're asking one thing: wear it, and tell us the truth.

What fits. What doesn't. What surprised you. What we got wrong.

The feedback comes back to us. We make adjustments. Then we build Drop 1 — the version the public can buy — around what we actually learned.

The uniform isn't finished yet. We're working on it.

— MxFitz

 

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