The Story Behind the MXFITZ Mascot

You’ve probably seen our mascot by now—the character with the bag over its head. But what’s the story behind it, and why are we working on getting it trademarked? Here’s the background.

Creating a Timeless Mascot

When we set out to create the mascot, we wanted something that would last—an icon like Mickey Mouse or Adam Bomb from The Hundreds. Something that truly represents what MXFITZ is about. Our brand stands for misfits—people who don’t conform to labels, genders, or stereotypes. We needed the mascot to reflect that message.

The bag head was suggested by our graphic designer as a way to symbolize someone hiding their face, ashamed of who they are. That resonated with me, so Johnnie posed for several pictures, and we used those to build the body. The idea was to capture that feeling of not fitting in—a theme that’s at the core of everything MXFITZ does.

Why Trademark the Mascot?

We’ve seen a few other businesses use similar concepts lately. But we’ve put a lot into building this character, and it represents something much deeper for our brand. Trademarking it is our way of protecting the identity we’ve created and showing our community that we’re here to stay.

We didn’t have the funds to do this when we started, but now we do, and it’s time to lock it down.

The Trademark Process

The process of getting the trademark has been slow, and there were a few hiccups along the way. But Rico has been handling it. It’s been a learning experience, but we’re getting there. We want to make sure the mascot—and by extension, the MXFITZ message—is protected.

What’s Next for the Mascot?

I’m thinking of taking this mascot to the next level by turning it into an animation. Maybe even start doing videos where the mascot addresses you, the community. It’s all about connecting with you more directly and continuing to grow the MXFITZ story.

Hold Us Accountable

We’ve got a lot more coming, but we need you to keep us honest. Drop us a comment or send us a DM—let us know what you want to see from the mascot or anything else you’re curious about. We’re here for you, and we want you to be part of this journey.